adidas Originals opened its first store designed by the Neighborhood concept in Sofia. With almost 100 sq.m. area it is located on the ground floor in Mall of Sofia and is the first of this kind on the Balkans.
The store is created following the newest design concept of the brand - Neighborhood! During the last few years adidas opened such stores in London, Shanghai, Seoul, Moscow, New York, Tokyo and Paris.
- Floor: Ground Floor
- Tel.: + 359 879 861 953
- Website: www.adidas.com
- Cards accepted:
The Neighborhood concept is created to affirm the relation between the brand and the clients of street style clothing and to outline the status of Originals brand as a headliner in the field.
The store has a product focused interior. It is furnished with specially designed displays, produced from steel and wood, the trade area is clean and rational, which makes it easier for the products to stand out.
The store offers the full Originals range - men and ladies street and casual clothing, shoes and accessories. The world wide known Superstar model is as well among the offered goods.
One of the main accents in the interior is the shoe wall. As a symbol of the concept's devotion to the local street culture the three leaf logo is with a new design. It is combined with a 3D map of the city which takes a central place in the store design.