Good is in the Heart of the City!
Mall of Sofia in partnership with the Binational Chamber of Commerce Bulgaria Israel and "I Love Bulgaria" organization will support people and small businesses in need.
From November onwards Mall of Sofia, BCCBI and "I Love Bulgaria" will partner with different NGO-s to support various causes during the initiative.
An accent among the various missions in the initiative is the partnership with "Because we are humans" platform, which collects food for people in need. From 14th November onwards everybody can buy packed products from a list and bring them to a specially organized collection point at -2 level in front of Billa Store. In the period before Christmas the products will be distributed among people from the community who belong to the most vulnerable groups.
On 13/14th November the people who are interested in testing their blood sugar levels cad do it for free in a special corner at the ground level at the mall. With the special support of the Bulgarian diabetes association and Phoenix Pharma.
The clients of Mall of Sofia can as well support talents from the National Arts Academy by buying works of young artists.
The Association of parents of children with hearing disorders will present the most spread myths about people with hearing issues and will meet people with the language of signs. Customers will have the chance to buy charity items and help children with such problems.
"Operation: Teddy Bear" NGO will as well be supported in the campaign and thus help more vulnerable children feel loved.
With all this large pallet of charity actions Mall of Sofia invites all its customers to take part and join the campaign to boost the acts of kindness in the Heart of the City.